FOUNDED BY LUXURY MARKETING AND BRANDING EXPERT KATHLEEN RUIZ, KRW CONSULTING IS A BOUTIQUE MARKETING AGENCY SPECIALIZING IN STRATEGIC BRAND PARTNERSHIPS AND EXPERIENTIAL MARKETING, PARTICULARLY IN FASHION AND RETAIL.
Founder & CEO
With over 25 years of experience in luxury retail, Kathleen has established herself as a leader in the fashion industry. Her impressive network, strong relationships and proven track record are invaluable in creating unique and powerful partnerships for brands.
Prior to starting her own agency, Kathleen was SVP of Partnerships and Media for Hudson’s Bay Company where she worked on partnerships, media, production, charitable giving and business development.
Kathleen held various positions Saks Fifth Avenue from 2005 through 2016 including SVP of Marketing where she was responsible for the brand's local and international marketing strategies, public relations, charitable giving and acted as the lead corporate spokesperson.
Before joining Saks, Kathleen worked at Neiman Marcus for 14 years where she held varying positions of increasing responsibility in marketing, public relations, and special events.
VP, Marketing & Communications
With almost 20 years of experience as an events and marketing professional, Gretchen has produced events of all shapes and sizes, across the globe for a number of industries including luxury retail, philanthropy, and entertainment. Prior to joining KRW Consulting, Gretchen spent most of her career at Saks Fifth Avenue as Senior Director of Public Relations and Events, where she executed events across the country ranging from full-scale fashion shows, musical performances, store openings and top customer experiences. Before joining Saks, Gretchen spent 5 years with Neiman Marcus in Public Relations.
Head of Strategy
Prior to joining KRW Consulting, Cara worked for Saks Fifth Avenue in store and corporate roles. She served as Marketing Director for Raleigh and Boston locations, developing marketing strategies and executing large scale fashion and top customer events. In 2014, Cara relocated to New York and worked at Saks Fifth Avenue as Director of Event Marketing before transitioning to a strategic role in integrated marketing. She serves on the board for North Carolina State University’s Global Luxury & Management Program where she teaches Marketing Strategy part time. Cara holds an MBA from North Carolina State University and is pursuing a degree in digital marketing from Duke University.