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At KRW Consulting, strategy and execution go hand in hand. Behind every seamless luxury launch, high-profile event, and integrated campaign is a strong operational foundation. We sat down with Steven Salton to talk business operations, brand strategy, experiential marketing ROI, and what it really takes to build impact in the luxury space. What’s your name and role at KRW? I’m Steven Salton, Business Operations and Project Consultant at KRW Consulting. I oversee operational s

With nearly a decade at KRW Consulting and a career rooted in luxury retail, Gretchen Manolakis is a driving force behind some of the agency’s most impactful events and brand experiences. From large-scale fashion shows to intimate, high-touch gatherings, Gretchen brings a rare combination of creativity, precision, and deep industry expertise to every project. How long have you been with KRW? Nine years — I’ve been with KRW since we opened our doors, which has made the journey

Meet the Team: Cara Fratto Integrated Marketing In luxury marketing, success rarely comes from a single campaign moment. It’s built through thoughtful positioning, consistent storytelling, and experiences that resonate long after they happen. At KRW, this philosophy shapes how the team approaches every client partnership. With a background in luxury retail and nearly a decade at the agency, Cara Fratto , Integrated Marketing, brings a strategic lens to building brands—from de

At KRW Consulting, launching international brands into the U.S. market requires precision, cultural fluency, and deep luxury retail expertise. For the past six years, Emily has helped lead that charge—translating global brand DNA into impactful U.S. debuts. Before joining KRW, Emily worked in public relations at Bottega Veneta in London, where she developed a sharp understanding of heritage storytelling, craftsmanship-driven marketing, and the importance of controlled brand

The episode explores the power of storytelling, the evolution of experiential retail, and how we help global brands successfully enter and expand within the U.S. market through strategic retail introductions and high-impact brand moments.

The episode explores the power of storytelling, the evolution of experiential retail, and how we help global brands successfully enter and expand within the U.S. market through strategic retail introductions and high-impact brand moments.