KRW Insights

Read the latest insights from the KRW Consulting team on various marketing topics including communications, branding, digital marketing and media relations.

Event Marketing: Strategies to Drive Attendance and Engagement

Event marketing plays a pivotal role in the success of any event. It's not just about organizing a beautiful gathering; it's about...

Jul 12, 20233 min read

How the Pandemic has Changed our Daily Habits and What This Means for Marketers

As marketers, it's important that we take note of shifts in consumer behavior.

Jul 31, 20203 min read

The Clock is Ticking on TikTok

I decided to take a deep dive into TikTok about six months ago under the guidance of a TikTok expert and scholar - my 12 year old niece.

Jun 12, 20203 min read

The Rebirth of the Restaurant Experience

The coronavirus pandemic has wreaked havoc on the restaurant industry. How will restaurants reinvent themselves under this new normal?

Jun 9, 20202 min read

Reinventing the Event

Now is the time for marketers to get more creative and reinvent the event.

May 27, 20202 min read

Why You Shouldn't Put Partnership Marketing on Hold

What does partnership marketing look like in the new normal? Let's explore why partnership marketing is an important marketing strategy.

May 20, 20202 min read